design, experiment and refine your products and services

We use proven methods to explore the problem space and solution space in order to better understand the value proposition of the idea, or to refine it. 

Understand your customers

We use several design research methods to understand the experience of customers; What are they trying to get done and why? What are some of the constraints and problems? Armed with this understanding we can then create design that is fit for purpose.

Design the site structure, or information architecture

We use both simple to more complex card sorting methods to co-design the structure with customers and help align your stakeholders around the site’s structure. 

Design the concept and refine it

Before we narrow in, we create rough concepts to get early feedback from both customers and stakeholders.

Design interactions and experiences

We then draw from best design practices to create delightful interactions on both physical and digital channels. 

Design digital touchpoints

We ensure that your product or service is delivered or supported through the key gitial touch points.

Create stunning visual designs

We express both the vision and the tactical implementation through beautiful visual designs.

Design the service

We’ll use design research to understand the how the back of house team supports the experience, what their needs and pain points are in order to outline opportunities for improvement.

Validate the idea, refine the solution through usability testing

We’ll expertly test ideas and designs with customers in order to understand what direction should be explored further or to refine a design.