We're a human-centred design firm
We give you the power to ideate, create, and deliver products and services that serve customers to achieve their goals.
we traverse the orders of design
We solve challenges that range from visual designs all the way to an abstract thought, or idea. We solve these through facilitated collaboration. That is why we call ourselves Thought Collaborative.
Buchanan defines this range as the orders of designs (cited in Design Issues 1999).
1st order
Communication Design
Tools: Photoshop and Illustrator
Output: visual design
2nd order
Industrial design
Tools: industrial manufacturing
Output: product
3rd order
Interaction Design
Tools: prototypes
Output: experiences and services
4th order
Business Design
Tools: collaboration
Output: aligned thoughts
We can help you
design your strategy and business models
We help orchestrate strategic conversations that engage your organisation. By helping pricing/finance specialists, marketing, product, customer experience and front-of-house staff empathise with customers you are able to define a shared and meaningful vision.
Measure the success of products and services
We ensure that customer experience is measurably better by running usability benchmarks, helping design analytics of web or digital funnels, helping organise pilots.
Design, experiment and refine products and services
We use proven methods to explore the problem space and solution space in order to better understand the value proposition of the idea, or to refine it.
Train staff or build your capability
Our ‘Design as a tool for change’ course familiarises management with the key concepts of human-centred design and its benefits.
- increase the confidence of the team to move forward
- reduce risk
- create a shared vision
We also provide mentoring and support to new design teams.
You could be the next brand we help
We only hire experts in our field. Here are some examples of their work in other places.
retained the market share of a leading Telco
Increased the uptake of a video streaming set top box
Increased the number of products per account
And more...
Our team has worked with household brands, designing and delivering new experineces to their customers.
Why work with us?
Our consultants wear multiple hats to get you the right outcome.
We drive change and deliver results:
Partner to create a journey for your stakeholders and drive change
Understand your priorities and plan accordingly
Create substantiated design decisions that transfer knowledge downstream
we use our craft for social impact
We empower parents in developing nations with business principles so that they can create their own economic opportunities and then transform their communities. In other words, we use our customer-centred design skills to help communities design chicken coops, market stalls, schools and more.
We:
- Donate 5% of our profits to charity
- Partner with charities to teach business skills within local community (rather being forced to subsist in low paying jobs elsewhere so that communities are not disrupted by labour trafficking)
- Create materials to train others to teach business skills
How can we help?
In a hurry?
Call Ricardo. With over 12 years of experience he'll quickly understand your needs.
